Kieron joined Burt Baits as our head consultant. He has firmly established himself as one of the most widely recognised and respected anglers in the UK. All of our baits are developed, tested and fully endorsed by Kieron Rich.
Owned by Simon Hales, Burt Baits has grown in to a European powerhouse when it comes to being innovators within fishing circles. The company continues to grow and provide anglers with the very best baits to give them an edge against their competitors.
Burt Baits are the fishing bait innovators,we spend a lot of time sourcing the best ingredients for our bait helping to keep the match and pleasure anglers one step ahead of their competitor helping to put more fish in the net and win the big events . All of our baits are developed, tested and fully endorsed by out team.